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The first step towards attracting more fleet business could
be to think laterally. Of course, local businesses running
their own vehicles are obvious customers to target. But
what about larger organisations? Why not offer them
special ‘fleet’ rates too?

How many schools, hospitals, council or government
offices do you have locally? You could even target trading
estates, business complexes, or the staff at out of town
retail parks.

As a Unipart Car Care Centre you are in a unique
position - able to offer an unbeatable service for local
‘fleet’ customers, for both business and private vehicles.

Convenience
Surprisingly, this is the main reason businesses give for
choosing a garage over and above price.

All-rounder
As you can carry out servicing, MOT and repairs on all
makes of car, it makes you the obvious choice for business
and private customers.

Service
There’s a lot to be said for friendly, knowledgeable service,
especially if you can offer those little extras like pick-up
and drop-off, or a courtesy car.

Peace of mind
What other local garage offers a 12 month/12,000 mile,
parts and labour, guarantee that covers the country and is
honoured by every other UCCC?

 Cost-effective
Combine all these factors with a fair pricing structure and
it makes sound sense to every motorist or fleet manager.
You can add to your appeal as a ‘fleet’ garage by offering
these customers special terms (although not to the
detriment of your existing customers) and perhaps offer
them membership of a ‘fleet’ scheme.

Support Material
As part of the Promotional Merchandise range there is a
local fleet poster and discount cards which you can order
to help promote your business in the local area.

The fleet poster is A3 size - a good size for staff notice
boards, and the discount card is a handy credit card size.
Each have spaces where you can enter your details.


Item Part No. Price
Fleet Poster
10 per pack		 UCCC061 £2.50
Discount Card
50 per pack		 UCCC062 £3.00
 
Hotline Faxline Email Web
08457 331441 0121 329 1194 uccc-pmc@unipart.co.uk www.uccc-merchandise.co.uk
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Issue 2 [09.11.03]