Local
advertising can be an important part of promoting
your business. Here are a few tips that will help you get
the best out of it.
Size of
advertisement
Generally, a larger advertisement will be more noticeable.
However, it’s no surprise that they are more expensive. It
may be that for the same money you may be able to
achieve more by taking out smaller ads. more frequently.
It’s also a chance to use your negotiating skills because most
local publications offer special deals and discounts.
If you want
to design
your own ads...
Stand out
If
you are designing your own
advertisement here are some general
rules of thumb:
|
 |
necessary
logos should appear in appropriate sizes and positions |
|
if
you have a special offer - make it obvious |
Keep it
simple
It should be concise, to the point and easy to read, with
all relevant details. If you have a special offer you may also
need to include a disclaimer.
Where are
you?
Don’t forget to put a contact number somewhere visible.
If you want to buy
pre-designed ads
We can save you time and effort by offering a selection of
professionally designed Unipart Car Care Centre ads, in
various styles and sizes that we can personalise for you.
There are four
general advertisements:
|
Item |
Part
No. |
 |
MOT
|
UCCC080 |
 |
Servicing
|
UCCC081 |
 |
Nation-wide
Guarantee |
UCCC082 |
 |
Winter
Check |
UCCC083 |
These advertisements
can be produced in a variety of
sizes. Simply send the details you wish to appear on your
advertisement through to the Promotional Merchandise
Hotline or faxline, together with the size at which you
want your ad to appear. We will then create your
advertisement and send it to you on a disc so you can
send it to the publication.
The costs for these ads are £30 per advertisement design.
Alternatively if there is a special offer you wish to
promote, let us know, and we can cost this up for you.
|
