Precisely
Direct
marketing is one of the most powerful marketing
tools for small and large businesses alike. The strength of
direct marketing lies in its ability to establish a one-to-one
relationship with a customer. Proper analysis of the
information you have on your customers means your
mailings can be highly targeted. Direct marketing is a very
effective way of reaching individuals and small groups of
people with specific information or offers relevant to
them.
Personally
When
your letters are personalised, not just by name but
by individual requirement this establishes and nurtures the
friendly, intimate feel of a local business relating to its
valued customers.
Measured
Direct
marketing allows for measurement of its
effectiveness. Results can easily be seen by the
response, or lack of response to each communication
made.
Custom made
for your business.
Unipart,
recognising the opportunities direct marketing
offers Unipart Car Care Centres to grow and develop
their business in a cost-effective way, have included
professionally written direct marketing letters as part of
the Promotional Merchandise range.
Each communication
will combine the effectiveness of
professional writing with the friendliness of
personalisation.
|
You
can print out these letters using your database onto
your stationery, and just add your signature. There is even
space, if you should wish to put your own message or
special offer on.
Targeted mailings
The
letter templates currently in the range are:
 |
Welcome
- To help convert once-only customers into
repeat customers this letter welcomes the customer to your Unipart
Car Care Centre and advises them of
other services you can offer. |
|
MOT
Reminder - informs the customer that their
MOT is due, and encourages them to book with you. |
|
Service
Reminder - informs the customer that their
service is due, and encourages them to book with you. |
|
MOT
and Service Reminder - for customers who
may need both jobs doing at the same time. |
These letter
templates are all available for only £2.50
each. They are produced in Microsoft Word and you will
receive them either through the post on a disc or they can
be emailed to you.You simply need to add your address
details and add a personal message at the end of the letter
if you so wish, before printing.
|
Item |
Part
No. |
Price |
 |
Welcome |
UCCC086 |
£2.50 |
 |
MOT
Reminder |
UCCC087 |
£2.50 |
 |
Service
Reminder |
UCCC088 |
£2.50 |
 |
MOT
& Service Reminder |
UCCC089 |
£2.50 |
|
